Fnatic Price Tag is $100m

Business

22 December 2025 10:44

Fnatic is reportedly exploring a potential sale that could value the iconic European esports organisation at up to $100m, according to a report shared late last week. The development signals a major moment for one of the most established brands in competitive gaming, as interest from multiple sectors continues to grow.

The report claims that Fnatic has engaged a consultancy firm to begin discussions with potential investors. Sources suggest that interest is coming from a wide range of industries, including traditional sports organisations, media companies and entertainment-focused businesses, highlighting esports’ continued appeal beyond gaming-native investors.

Fnatic reportedly seeking full acquisition Early indications suggest that Fnatic is targeting a full acquisition rather than a partial investment or minority stake. Despite recent revenue declines affecting much of the esports sector, Fnatic remains one of the most recognisable and historically significant brands in the industry, with a global fanbase built over two decades of competition.

Founded in 2004, Fnatic has competed at the highest level across numerous esports titles, including League of Legends, Counter-Strike, VALORANT and Dota 2. Its longevity and consistent presence at elite events have helped cement its reputation as one of esports’ cornerstone organisations.

Beyond competition, Fnatic has long been viewed as an innovator in esports business. In 2016, the organisation launched Fnatic Gear, a premium gaming peripherals brand that successfully sold over one million units. The division was later sold to Sony’s INZONE brand, showcasing Fnatic’s ability to expand beyond team operations into consumer products.

A potential $100m sale would be notable in today’s esports climate, where team valuations and acquisition prices have dropped significantly in recent years. While many organisations still claim high internal valuations, actual sale figures have often fallen far below expectations.

In 2025, Luminosity Gaming was acquired for just over $3m. FaZe Clan, once one of the most high-profile esports and lifestyle brands in the world, was valued at approximately $18m in 2023. This represented a dramatic fall from its peak valuation of $725m, underscoring the volatility that has impacted esports organisations amid shifting revenue models and investor sentiment.

If Fnatic were to secure a buyer near its reported asking price, it would represent one of the largest esports acquisitions in recent years. While no official confirmation has been made by Fnatic, the reported investor interest suggests that, despite industry challenges, premium legacy brands continue to hold significant strategic value.

More:Fnatic Partners with DLSM

Tags: Fnatic

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