Nintendo Game Boy Announced
Business
24 July 2025 09:06
LEGO has officially unveiled a new set inspired by one of gaming's most iconic devices: the Nintendo Game Boy. This release marks the latest collaboration between LEGO and Nintendo, continuing their successful partnership that has already produced fan-favorite sets based on popular franchises like Super Mario and The Legend of Zelda.
The Game Boy set, which is significantly more affordable than previous Nintendo-themed LEGO sets, features a buildable Game Boy console, complete with customizable elements like interchangeable screens and game cartridges. It is expected to be a hit with both retro gaming enthusiasts and LEGO collectors alike.
The new Game Boy set, designed to replicate the classic portable console, includes two fully buildable game cartridges: one for The Legend of Zelda: Link’s Awakening and another for Super Mario Land. LEGO fans will also be able to display the cartridges alongside the Game Boy itself on a dedicated stand. The set offers additional customization with three interchangeable screens that can be selected to replicate the Nintendo startup logo or in-game screens from The Legend of Zelda and Super Mario Land.
Though smaller in size compared to other LEGO console sets, the Game Boy model maintains the charm of the original device. With a width of 9 cm (3.5 inches) and a height of 14 cm (5.5 inches), the model’s dimensions are consistent with the real Game Boy, offering a faithful recreation for collectors.
This Game Boy set is the second Nintendo console to receive the LEGO treatment, following the release of the LEGO Nintendo Entertainment System (NES) set. While the NES, which retailed for over $200, was a larger and more intricate build, the Game Boy set is positioned as a more budget-friendly option for fans. Its affordability could make it a great entry point for those looking to expand their Nintendo-themed LEGO collection.
In comparison to the NES, which has since sold out in most locations, the Game Boy set comes with a significantly lower price point, but it still packs in plenty of nostalgic value and attention to detail.
Contents
Pre-Orders Open and LEGO Insider Perks
Pre-orders for the Game Boy set are now live, with shipments scheduled to begin on October 1. LEGO fans can purchase up to three sets per order, and LEGO Insider members will earn LEGO Points, which can be used for discounts on future purchases. These perks add extra incentive for those who are already enrolled in LEGO’s rewards program.
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Business
24 July 2025 09:06
LEGO has officially unveiled a new set inspired by one of gaming's most iconic devices: the Nintendo Game Boy. This release marks the latest collaboration between LEGO and Nintendo, continuing their successful partnership that has already produced fan-favorite sets based on popular franchises like Super Mario and The Legend of Zelda.
The Game Boy set, which is significantly more affordable than previous Nintendo-themed LEGO sets, features a buildable Game Boy console, complete with customizable elements like interchangeable screens and game cartridges. It is expected to be a hit with both retro gaming enthusiasts and LEGO collectors alike.
The new Game Boy set, designed to replicate the classic portable console, includes two fully buildable game cartridges: one for The Legend of Zelda: Link’s Awakening and another for Super Mario Land. LEGO fans will also be able to display the cartridges alongside the Game Boy itself on a dedicated stand. The set offers additional customization with three interchangeable screens that can be selected to replicate the Nintendo startup logo or in-game screens from The Legend of Zelda and Super Mario Land.
Though smaller in size compared to other LEGO console sets, the Game Boy model maintains the charm of the original device. With a width of 9 cm (3.5 inches) and a height of 14 cm (5.5 inches), the model’s dimensions are consistent with the real Game Boy, offering a faithful recreation for collectors.
This Game Boy set is the second Nintendo console to receive the LEGO treatment, following the release of the LEGO Nintendo Entertainment System (NES) set. While the NES, which retailed for over $200, was a larger and more intricate build, the Game Boy set is positioned as a more budget-friendly option for fans. Its affordability could make it a great entry point for those looking to expand their Nintendo-themed LEGO collection.
In comparison to the NES, which has since sold out in most locations, the Game Boy set comes with a significantly lower price point, but it still packs in plenty of nostalgic value and attention to detail.
Pre-Orders Open and LEGO Insider Perks
Pre-orders for the Game Boy set are now live, with shipments scheduled to begin on October 1. LEGO fans can purchase up to three sets per order, and LEGO Insider members will earn LEGO Points, which can be used for discounts on future purchases. These perks add extra incentive for those who are already enrolled in LEGO’s rewards program.
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