T1 has entered into a landmark partnership with global audio streaming giant Spotify, marking a significant collaboration between music and gaming culture.
Spotify will serve as the main presenting partner for T1 Home Ground, a three-day esports festival set to take place at the Inspire Arena in Incheon, South Korea later this summer. As part of the partnership, Spotify will unveil the T1 Hub — a digital destination where fans can access exclusive team playlists, podcasts, player-curated tracks, and other behind-the-scenes content.
The collaboration will also bring fans closer to the team through music, with Spotify featuring the songs and playlists T1 Esports players listen to before matches. In a move that further integrates the brand into T1’s competitive presence, the Spotify logo has been added to the jerseys of T1’s VALORANT roster.
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Although financial details of the deal remain undisclosed, the partnership adds another prominent global name to T1’s expanding roster of commercial allies. Spotify joins a high-profile list that includes Red Bull, Mercedes-Benz, Samsung Odyssey, SteelSeries, Inspire, Secretlab, Goal Studio, and SOOP.
The esports organisation, which operates under T1 Entertainment & Sports — a joint venture between SK Telecom and Comcast Spectacor — remains one of the most decorated teams in League of Legends history. Led by esports icon Lee ‘Faker’ Sang-Hyeok, T1 has claimed five world championships.
T1 Home Ground will feature official matches from both the organization’s League of Legends and VALORANT teams. Last year’s edition of the event reportedly generated over $1 million (approximately £794,000) in revenue through ticket sales, merchandise, and food and beverage offerings, highlighting the growing importance of live events in the post-pandemic esports economy.
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