Written by Dante Uzel on 16 July 2024 12:32
Honda has secured a partnership as the inaugural automotive sponsor of Twitch Rivals, a renowned tournament series on the Twitch platform. This move is part of Honda's strategy to expand its footprint in gaming and esports, aiming to engage with gamers across all levels, particularly Twitch's growing young adult audience.
The partnership entails several unique integrations throughout the Twitch Rivals season. Highlights include "Charged Up Chat," showcasing top comments from the Twitch community, Channel Skins featuring Honda vehicle messaging, and interactive Chatbot interactions where fans can learn more about Honda using !honda. Additionally, there will be Honda-branded Maze and Memory games where the community collaborates to make decisions to conquer challenges together.
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Another new feature of the collaboration is "Chat’s Civic Mods," an interactive segment in multiple Twitch Rivals episodes. Here, the Twitch Rivals community will participate in chat polls to digitally customize a new 2025 Civic hybrid sedan. The final design, shaped by viewer input, will be unveiled at TwitchCon 2024 and awarded to a lucky member of the Twitch community.
Lou Garate, Amazon Ads Head of Properties stated "We are pleased to welcome Honda as our exclusive automotive partner of Twitch Rivals, this partnership will enable Honda to support creators and connect with the passionate Twitch Rivals community to deliver memorable and personalized moments. The partnership also positions Honda to reach the millions of people who come together on Twitch to connect, engage and create live entertainment experiences together."
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