Ubisoft Apologized for Stealing Logo

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News/Ubisoft Apologized for Stealing Logo

Written by Dante Uzel on 09 July 2024 15:58

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Ubisoft issued an apology following the unauthorized use of a Japanese historical re-enactment group's flag in concept art for Assassin's Creed Shadows.

There is no indication that the logo will still be present in "Shadows" when the game launches in November. According to statements made on social media, the leader of the re-enactment group mentioned that they had contacted Ubisoft about this matter last month.

Ubisoft Japan acknowledged the mistake on Twitter, admitting that the flag was used in two artworks without permission from its owner, Sekigahara Teppo-tai. The group consists of volunteers who perform historical re-enactments at public events and festivals.

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Ubisoft expressed regret for the oversight and stated that it has apologized directly to Sekigahara Teppo-tai. The company confirmed that it will cease using the flag's imagery, with the exception of already printed material in the Collector's Edition art book for Assassin's Creed Shadows. Ubisoft emphasized its commitment to maintaining authenticity in the world of Assassin's Creed Shadows.

However this is not the first time Assassin's Creed Shadows made the headlines,

The upcoming game has sparked controversy surrounding its portrayal of Yasuke, a historical African character who was a retainer of Japanese warlord Oda Nobunaga. The game's depiction has stirred concerns about cultural representation and historical accuracy among fans. Ubisoft was mainly criticized for rewriting history and Japanese people started a campaign to prevent the release of the game with these characters.

Critics have voiced apprehension online regarding the representation of Yasuke in the game, highlighting longstanding issues in the gaming industry with sidelining Asian male characters and emphasizing the significance of accurate representation. Some argue that the portrayal in "Assassin's Creed Shadows" may not fully respect Yasuke's true historical narrative, prompting a broader discussion on the responsibilities of game developers when depicting historical figures.

"Assassin's Creed Shadows" is the forthcoming action role-playing video game developed by Ubisoft Quebec and slated for release in November 2024. The game marks the fourteenth major installment in the Assassin's Creed series and serves as the successor to 2023's "Assassin's Creed Mirage."

Tags: Ubisoft

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