Written by Dante Uzel on 14 October 2024 15:35
NRG has announced a partnership with Intel to launch a marketing campaign promoting Intel's gaming products. This collaboration marks the first between the two prominent brands.
The campaign will kick off at NRG's headquarters, the Spectrum NRG Castle in Los Angeles, through an event called the Intel X NRG Night Market. Inspired by Asian night markets and the VALORANT in-game store, the event will feature food vendors, artist showcases, meet and greets, and various Intel product activations.
Key highlights of the Night Market include the Intel Laptop Lounge, where visitors can experience computers powered by Intel mobile processors, and a dedicated streamer zone demonstrating the capabilities of Intel processors. Esports-focused areas will also be set up.
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During the event, NRG VALORANT players will face off against attendees in the iBUYPOWER 1v1 Octagon. Additionally, Thermaltake and NZXT will collaborate with NRG and Intel on a VALORANT team deathmatch area.
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