Written by Dante Uzel on 21 February 2025 18:16
Source: Guild Esports
Guild Esports and Gaming has entered into a strategic partnership with GINX TV, a well-established broadcaster specializing in gaming content across digital, web, and TV platforms. As part of the agreement, GINX TV will relocate all operations to Guild’s headquarters at the Sky Guild Gaming Centre in Shoreditch, London. The relocation will establish a permanent live studio and gallery within the 15,000-square-foot venue. This collaboration will not only expand both companies' distribution networks but also provide new opportunities for both emerging and established gaming creators to produce and share content.
The partnership will see Guild and GINX TV collaborate to offer services and distribute content to partners, sponsors, and a wider audience. As part of the agreement, Guild will offer rental of studio and office space to GINX TV in exchange for a convertible loan, potentially granting Guild 25% ownership of GINX if exercised.
The move marks GINX TV’s departure from its previous location at Tileyard Studios in Kings Cross, solidifying the Sky Guild Gaming Centre as the UK’s leading gaming hub. This announcement follows the successful opening of Drive Lounge at the same site, a state-of-the-art Sim Racing facility created in collaboration with Guild’s Sim Racing division, featuring 20 professional-grade sim rigs and an event space for digital motorsport.
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Nick Westwood, Chief Creative Officer of Guild Esports and Gaming, commented on the significance of the partnership:
“Following the first two years of our life as the Sky Guild Gaming Centre, where we welcomed thousands of guests across a variety of events, it was our desire this year to work with partners to fully maximise the space. With Drive Lounge, we have opened the doors to the public, and with GINX TV, we will now focus on utilising the venue to communicate outwardly to gamers through a variety of channels. We see a rapid shift in content distribution, both away from linear TV but also away from traditional ‘gaming’ channels to new, owned and operated channels. This partnership also provides our existing and future partners with turnkey broadcast solutions married to our turnkey esports and gaming venue offering, a real step forward for us, and GINX TV, as we build out propositions for brands, studios, streamers and publishers.”
Tags: Guild Esports
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