Roblox Unveils Licensing Platform

Business

17 July 2025 09:07

Roblox has rolled out a new licensing platform aimed at making it easier for game developers on the platform to legally use popular intellectual properties (IP) in their creations. Designed to streamline what is traditionally a complex negotiation process, the system allows IP holders to offer licenses at scale while giving developers simplified access to officially sanctioned content.

Key entertainment brands are already participating in the initiative, including Sega, Netflix, Lionsgate, and Kodansha. Sega is offering its Like A Dragon series, Netflix is licensing Stranger Things and Squid Game, and Lionsgate has brought in four of its film franchises: Divergent, Now You See Me, Saw, and Twilight. Manga publisher Kodansha is also preparing to launch licenses for two of its titles.

At the heart of the system are two new tools: the Roblox License Manager and the Licenses catalogue. These tools allow IP holders to manage how their content is used—controlling elements like content maturity, usage guidelines, and revenue share—while developers can browse and apply for licenses directly. Roblox describes the system as offering “media licensing at scale,” with rights holders able to either tailor licensing deals or offer more open access to their content.

Game developers should expect varying terms based on the property. For example, Like A Dragon from Sega requires creators to have at least 1,000 daily active users before applying, and revenue is split 50/50 after platform fees. In addition, licensed content must align closely with the original storyline and characters. Netflix, on the other hand, imposes no audience threshold but only gives creators a 15% share of Robux earnings from related experiences.

More:Roblox at Crosshairs

Tags: Roblox

Share:

Sources:

Report mistake Submit news

Related news

View All

Roblox Creator Showdown Announced

Roblox is getting ready to enter the esports scene with a brand new competition called the Roblox Creator Showdown. The...

More

Dec 05, 2025

Roblox Reveals New Tools

At its 11th annual Roblox Developers Conference (RDC) on September 5, Roblox Corporation introduced a comprehensive lineup of AI-powered tools...

Business

Sep 10, 2025

Roblox Sued by Louisiana

Roblox Corporation is facing a major legal challenge after Louisiana Attorney General Liz Murrill filed a lawsuit accusing the online...

Drama

Aug 15, 2025

Roblox Partners with BBC

Roblox has unveiled a new Learning Hub designed to provide students with easy access to a wide range of educational...

Business

Jul 22, 2025

Roblox is a Part of SEC Investigation

Roblox is reportedly under investigation by the U.S. Securities and Exchange Commission (SEC), according to a recent Bloomberg report. A...

Drama

Feb 12, 2025

Roblox Unveils Licensing Platform

Business

17 July 2025 09:07

Tags: Roblox

Roblox has rolled out a new licensing platform aimed at making it easier for game developers on the platform to legally use popular intellectual properties (IP) in their creations. Designed to streamline what is traditionally a complex negotiation process, the system allows IP holders to offer licenses at scale while giving developers simplified access to officially sanctioned content.

Key entertainment brands are already participating in the initiative, including Sega, Netflix, Lionsgate, and Kodansha. Sega is offering its Like A Dragon series, Netflix is licensing Stranger Things and Squid Game, and Lionsgate has brought in four of its film franchises: Divergent, Now You See Me, Saw, and Twilight. Manga publisher Kodansha is also preparing to launch licenses for two of its titles.

At the heart of the system are two new tools: the Roblox License Manager and the Licenses catalogue. These tools allow IP holders to manage how their content is used—controlling elements like content maturity, usage guidelines, and revenue share—while developers can browse and apply for licenses directly. Roblox describes the system as offering “media licensing at scale,” with rights holders able to either tailor licensing deals or offer more open access to their content.

Game developers should expect varying terms based on the property. For example, Like A Dragon from Sega requires creators to have at least 1,000 daily active users before applying, and revenue is split 50/50 after platform fees. In addition, licensed content must align closely with the original storyline and characters. Netflix, on the other hand, imposes no audience threshold but only gives creators a 15% share of Robux earnings from related experiences.

More:Roblox at Crosshairs

Share:

Sources:

Report mistake Submit news