Team Liquid Partners with Mirage

Business

23 July 2025 11:50

Content studio Mirage Digital has announced a strategic partnership with Team Liquid to launch a 24/7 live-streaming channel centered around World of Warcraft’s Race to World First. The new initiative, set to debut July 22, will be available across OTT and FAST platforms, significantly broadening access to one of esports’ most-watched competitive events.

The collaboration marks the first time Team Liquid's Race to World First campaign will be broadcast beyond traditional platforms like Twitch. The expanded coverage includes not only live tournament action, but also exclusive behind-the-scenes footage, player interviews, strategy breakdowns, and daily recaps.

“This launch marks a huge moment not just for Team Liquid, but for the future of all esports and creator content,” said Griffin Haddrill, Founder of Mirage Digital. “We’re unlocking a format that merges always-on content with world-class competitive play, giving fans a reason to tune in every hour of every day.”

Team Liquid, which recently claimed a championship title in March, is preparing its most ambitious Race to World First campaign to date. The multi-day broadcast will culminate with an official stream on The Roku Channel in late August, expanding the event’s reach to an even broader global audience.

“This collaboration is the result of our mission to re-imagine where and how gaming and creator content lives,” added Robin Bigge, Co-CEO of Mirage Digital. “All parties saw an opportunity to take one of the most anticipated esports events of the year and expand its reach to new audiences through OTT and FAST distribution.”

More:World Series of Warzone Removes Ninjas in Pyjamas

Tags: Team Liquid

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Team Liquid Partners with Mirage

Business

23 July 2025 11:50

Tags: Team Liquid

Content studio Mirage Digital has announced a strategic partnership with Team Liquid to launch a 24/7 live-streaming channel centered around World of Warcraft’s Race to World First. The new initiative, set to debut July 22, will be available across OTT and FAST platforms, significantly broadening access to one of esports’ most-watched competitive events.

The collaboration marks the first time Team Liquid's Race to World First campaign will be broadcast beyond traditional platforms like Twitch. The expanded coverage includes not only live tournament action, but also exclusive behind-the-scenes footage, player interviews, strategy breakdowns, and daily recaps.

“This launch marks a huge moment not just for Team Liquid, but for the future of all esports and creator content,” said Griffin Haddrill, Founder of Mirage Digital. “We’re unlocking a format that merges always-on content with world-class competitive play, giving fans a reason to tune in every hour of every day.”

Team Liquid, which recently claimed a championship title in March, is preparing its most ambitious Race to World First campaign to date. The multi-day broadcast will culminate with an official stream on The Roku Channel in late August, expanding the event’s reach to an even broader global audience.

“This collaboration is the result of our mission to re-imagine where and how gaming and creator content lives,” added Robin Bigge, Co-CEO of Mirage Digital. “All parties saw an opportunity to take one of the most anticipated esports events of the year and expand its reach to new audiences through OTT and FAST distribution.”

More:World Series of Warzone Removes Ninjas in Pyjamas

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