100 Thieves to Refocus

03 November 2023 16:42

Source: 100 Thieves

According to recent reports, 100 Thieves will go through a restructuring within the company. The company said it will spin off the energy drink brand Juvee and downsize the game development team. The organization aims to shift the business to its core.

John Robinson stated "Today we announced that we’re spinning off Juvee and our 100 Thieves Game Development studio, and reducing the size of the 100 Thieves team. We’re making these changes because we believe it’s time for 100 Thieves to refocus on our core business and do less, better.During the esports franchising era, we saw tremendous growth in our esports business & our brand and were fortunate to be able to make investments beyond that core. As the economic landscape has changed over the last two years, the growth of our business did not keep pace with the growth of our organization."