100 Thieves to Refocus

100 Thieves to Refocus

Business

03 November 2023 16:42

According to recent reports, 100 Thieves will go through a restructuring within the company. The company said it will spin off the energy drink brand Juvee and downsize the game development team. The organization aims to shift the business to its core.

John Robinson stated "Today we announced that we’re spinning off Juvee and our 100 Thieves Game Development studio, and reducing the size of the 100 Thieves team. We’re making these changes because we believe it’s time for 100 Thieves to refocus on our core business and do less, better.During the esports franchising era, we saw tremendous growth in our esports business & our brand and were fortunate to be able to make investments beyond that core. As the economic landscape has changed over the last two years, the growth of our business did not keep pace with the growth of our organization."

<a href=https://twitter.com/RohnJobinson/status/1720166204441264296></a>

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100 Thieves to Refocus

Business

03 November 2023 16:42

Tags: 100 Thieves

According to recent reports, 100 Thieves will go through a restructuring within the company. The company said it will spin off the energy drink brand Juvee and downsize the game development team. The organization aims to shift the business to its core.

John Robinson stated "Today we announced that we’re spinning off Juvee and our 100 Thieves Game Development studio, and reducing the size of the 100 Thieves team. We’re making these changes because we believe it’s time for 100 Thieves to refocus on our core business and do less, better.During the esports franchising era, we saw tremendous growth in our esports business & our brand and were fortunate to be able to make investments beyond that core. As the economic landscape has changed over the last two years, the growth of our business did not keep pace with the growth of our organization."

<a href=https://twitter.com/RohnJobinson/status/1720166204441264296></a>

Share:

Sources:

Report mistake Submit news

Related news

View All

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After a multi-year hiatus, North American esports and lifestyle powerhouse 100 Thieves has made its long-awaited return to competitive Counter-Strike....

Sponsorships

Nov 11, 2025

100 Thieves to Have Pokemon Collection

100 Thieves is reuniting with the Pokémon franchise for another apparel collaboration, teasing a new wave of themed merchandise that...

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Oct 17, 2025

Nadeshot on 100 Thieves Layoffs

Matthew ‘Nadeshot’ Haag, founder of esports organization 100 Thieves, has publicly responded to widespread criticism surrounding the timing of his...

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Sep 10, 2025

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100 Thieves has announced a new strategic partnership with Theta Network, a decentralized cloud infrastructure provider specializing in AI, media,...

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Aug 25, 2025

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100 Thieves has officially entered the VALORANT Game Changers scene, announcing its first competitive roster for Riot Games’ women and...

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Aug 05, 2025