100 Thieves to Refocus

100 Thieves to Refocus

Business

03 November 2023 16:42

According to recent reports, 100 Thieves will go through a restructuring within the company. The company said it will spin off the energy drink brand Juvee and downsize the game development team. The organization aims to shift the business to its core.

John Robinson stated "Today we announced that we’re spinning off Juvee and our 100 Thieves Game Development studio, and reducing the size of the 100 Thieves team. We’re making these changes because we believe it’s time for 100 Thieves to refocus on our core business and do less, better.During the esports franchising era, we saw tremendous growth in our esports business & our brand and were fortunate to be able to make investments beyond that core. As the economic landscape has changed over the last two years, the growth of our business did not keep pace with the growth of our organization."

<a href=https://twitter.com/RohnJobinson/status/1720166204441264296></a>

Tags: 100 Thieves

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100 Thieves to Refocus

Business

03 November 2023 16:42

Tags: 100 Thieves

According to recent reports, 100 Thieves will go through a restructuring within the company. The company said it will spin off the energy drink brand Juvee and downsize the game development team. The organization aims to shift the business to its core.

John Robinson stated "Today we announced that we’re spinning off Juvee and our 100 Thieves Game Development studio, and reducing the size of the 100 Thieves team. We’re making these changes because we believe it’s time for 100 Thieves to refocus on our core business and do less, better.During the esports franchising era, we saw tremendous growth in our esports business & our brand and were fortunate to be able to make investments beyond that core. As the economic landscape has changed over the last two years, the growth of our business did not keep pace with the growth of our organization."

<a href=https://twitter.com/RohnJobinson/status/1720166204441264296></a>

Share:

Sources:

Report mistake Submit news

Related news

View All

100 Thieves Partners with Crazy Raccoon

North American esports team 100 Thieves has joined forces with Japanese organization Crazy Raccoon for the upcoming Apex Legends Global...

More

Jan 07, 2026

Jack Martin Joins 100 Thieves

100 Thieves has officially named Apex Legends personality Jack Martin, better known online as NiceWigg, as a co-owner of the...

Hires

Jan 06, 2026

Lukas "gla1ve" Rossander Joins 100 Thieves

100 Thieves has announced the appointment of Counter-Strike legend Lukas ‘gla1ve’ Rossander as the head coach of its Counter-Strike 2...

Transfer Market

Dec 22, 2025

"device" Might Join 100 Thieves

Nicolai "device" Reedtz is close to signing with 100 Thieves as their new sniper, according to multiple sources who spoke...

More

Dec 09, 2025

100 Thieves Partners with Roobet

After a multi-year hiatus, North American esports and lifestyle powerhouse 100 Thieves has made its long-awaited return to competitive Counter-Strike....

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Nov 11, 2025