Fnatic Partners with Steelcase

Business

25 April 2024 17:18

Fnatic has officially partnered with furniture manufacturer Steelcase. Steelcase will provide chairs to Fnatic's players, creators, and staff. Steelcase is not a stranger to the esports industry as they are partners with Luminosity Gaming.

Andrea Kilin, Director of EMEA Retail Business at Steelcase, commented on the deal: “We’re thrilled to be launching our first European gaming/esports partnership with one of the best, most successful, respected and well-known esports organisations, globally. It has been obvious since kicking off our conversations that we share similar values, and a commitment to excellence, performance and well-being, while connecting individuals through meaningful communities.”

Steelcase will join forces with the organization to introduce Steelcase's chairs to public. Fnatic will also share valuable insights with Steelcase to enhance potential future gaming products.

Tags: Fnatic

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