Los Angeles
100 Thieves is an American esports and lifestyle brand founded by Matthew "Nadeshot" Haag and co-owned by Dan Gilbert, founder of Quicken Loans and owner of the Cleveland Cavaliers, on April 18, 2016. Initially established as a professional esports organization competing in titles such as League of Legends, Call of Duty, and Fortnite, 100 Thieves has expanded its presence to include a variety of ventures including apparel, content creation, and entertainment. The company gained significant attention in the gaming industry for its high-profile signings and collaborations, and its innovative approach to blending gaming with streetwear fashion. As of my last update in January 2022, 100 Thieves continues to be a prominent figure in the esports and lifestyle landscape, with a strong following across various social media platforms and a growing presence in the competitive gaming scene.
News
- 2024-07-04 100 Thieves Partners with Google Play and Niantic
- 2024-05-29 100 Thieves Reveals New Collection
- 2024-05-07 30 Teams Joins to Esports World Cup Club Support Program
- 2024-03-19 C-Level Changes at 100 Thieves
- 2024-01-19 100 Thieves Sold Juvee!
- 2024-01-12 100 Thieves Unveils New Jersey
- 2023-11-03 100 Thieves to Refocus
- 2023-11-02 Daniel "eeiu" Vucenovic to Join 100 Thieves