100 Thieves

Company Information

Headquarters:

Los Angeles

Founded:

2016-04-18

Employees:

~232

Sponsors:

Lexus^[1]

AT&T^[2]

Heineken^[3]

Gucci^[4]

Crocs^[5]

Type:

Esports

Links

100 Thieves is an American esports and lifestyle brand founded by Matthew "Nadeshot" Haag and co-owned by Dan Gilbert, founder of Quicken Loans and owner of the Cleveland Cavaliers, on April 18, 2016. Initially established as a professional esports organization competing in titles such as League of Legends, Call of Duty, and Fortnite, 100 Thieves has expanded its presence to include a variety of ventures including apparel, content creation, and entertainment. The company gained significant attention in the gaming industry for its high-profile signings and collaborations, and its innovative approach to blending gaming with streetwear fashion. As of my last update in January 2022, 100 Thieves continues to be a prominent figure in the esports and lifestyle landscape, with a strong following across various social media platforms and a growing presence in the competitive gaming scene.