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Latest revision as of 15:38, 20 October 2025
100 Thieves is an American esports and lifestyle brand founded by Matthew "Nadeshot" Haag and co-owned by Dan Gilbert, founder of Quicken Loans and owner of the Cleveland Cavaliers, on April 18, 2016. Initially established as a professional esports organization competing in titles such as League of Legends, Call of Duty, and Fortnite, 100 Thieves has expanded its presence to include a variety of ventures including apparel, content creation, and entertainment. The company gained significant attention in the gaming industry for its high-profile signings and collaborations, and its innovative approach to blending gaming with streetwear fashion. As of my last update in January 2022, 100 Thieves continues to be a prominent figure in the esports and lifestyle landscape, with a strong following across various social media platforms and a growing presence in the competitive gaming scene.
Current employees
| Name | Position | Join Date |
|---|---|---|
 Matthew Haag | Co-founder and CEO | Nov 20, 2017 |
 Jacob Toft-Andersen | President | Mar 2024 |
News
- 2025-11-11 100 Thieves Partners with Roobet
- 2025-10-17 100 Thieves to Have Pokemon Collection
- 2025-09-10 Nadeshot on 100 Thieves Layoffs
- 2025-08-25 100 Thieves Partners with Theta Network
- 2025-08-05 100 Thieves Reveals New Roster
- 2025-06-17 100 Thieves Partners with Razer
- 2025-05-15 100 Thieves to Sign "Shine"
- 2025-04-10 100 Thieves Teases Expansion
- 2025-03-14 100 Thieves Announces Marvel Rivals Roster
- 2024-07-04 100 Thieves Partners with Google Play and Niantic
- 2024-05-29 100 Thieves Reveals New Collection
- 2024-05-07 30 Teams Joins to Esports World Cup Club Support Program
- 2024-03-19 C-Level Changes at 100 Thieves
- 2024-01-19 100 Thieves Sold Juvee!
- 2024-01-12 100 Thieves Unveils New Jersey
- 2023-11-03 100 Thieves to Refocus
- 2023-11-02 Daniel "eeiu" Vucenovic to Join 100 Thieves
Gallery
Gallery
100 Thieves LA Headquarters
100 Thieves LA Headquarters
100 Thieves LA Headquarters
Related news
After a multi-year hiatus, North American esports and lifestyle powerhouse 100 Thieves has made its long-awaited return to competitive Counter-Strike....
100 Thieves is reuniting with the Pokémon franchise for another apparel collaboration, teasing a new wave of themed merchandise that...
Matthew ‘Nadeshot’ Haag, founder of esports organization 100 Thieves, has publicly responded to widespread criticism surrounding the timing of his...
100 Thieves has announced a new strategic partnership with Theta Network, a decentralized cloud infrastructure provider specializing in AI, media,...
- ↑ https://pressroom.lexus.com/100-thieves-names-lexus-official-luxury-automotive-partner/
- ↑ https://about.att.com/story/2021/100_thieves.html
- ↑ https://twitter.com/100Thieves/status/1564701943892549632?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1564701943892549632%7Ctwgr%5Ec50771b976e3c2270f0f38293533da9ee5ba9602%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.redditmedia.com%2Fmediaembed%2Fx1srx4%2F%3Fresponsive%3Dtrueis_nightmode%3Dtrue
- ↑ https://www.esports.com/en/100-thieves-and-gucci-launch-clothing-partnership-and-a-2400-backpack-252425
- ↑ https://100thieves.com/blogs/news/crocs-partners-with-100-thieves